by Karen Bruhn The two things in life that are givens are death and change. My business, marketing, is undergoing the biggest change in history, at least that I’ve ever experienced. It used to be a simple process, produce a … Continue reading
It’s an old idea. Literally the word brand means “to burn”. In the old West and elsewhere it was a way to mark property or ownership. In some cases, a brand was a mark intended to convey quality, a recognized … Continue reading
by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading
by Jeff Denenholz I recently had the pleasure to conduct a JBA PR workshop at Impact Hub Kirkland for a group of entrepreneurs involved with a startup. The discussions focused on a broad range of topics ranging from What is … Continue reading
by John Jerome I want to share a quick story. A good friend of mine who is the CEO of a cool company sent me this Ted Talk the other day. As does any good CEO, he is always working … Continue reading
Some companies make the mistake of hiring a non-pro to manage their social media presence. Don’t make this mistake! Just because someone can rattle off the latest online buzz words doesn’t mean they are equipped to manage a high level … Continue reading
by John Jerome So, what do you want to be when you grow up? Some us made that decision and some of us just accepted what came along. In life, those that make a conscious decision to do something find … Continue reading
