By Eric, JBA director of SEO/SEM How do long-tail keywords work? – They provide traffic at low volume but are less competitive – Easier to optimize in the Search Engines – Lower cost per click in SEM How should companies identify the … Continue reading
by John Jerome On September 6th 2017 we introduced to the world a brand new airship. It is part blimp, plane and helicopter and I can say it really took off (every pun intended). The PLIMP Airship is a unique drone; … Continue reading
It’s an old idea. Literally the word brand means “to burn”. In the old West and elsewhere it was a way to mark property or ownership. In some cases, a brand was a mark intended to convey quality, a recognized … Continue reading
by Jeff Denenholz Labor Day marks the approach of several important holiday events and traditions that PR professionals can leverage for unique yearly campaigns. Yes- I’m talking about capitalizing on Halloween, Thanksgiving, Christmas/Kwanza/Hanukkah and New Year’s to create theme-based PR … Continue reading
JBA was retained earlier this year to provide SEO/SEM for a large NW healthcare facility. We took this function over from another company so there was some groundwork already in place. We did a campaign and competitive analysis which gave … Continue reading
by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading
by Jeff Denenholz I recently had the pleasure to conduct a JBA PR workshop at Impact Hub Kirkland for a group of entrepreneurs involved with a startup. The discussions focused on a broad range of topics ranging from What is … Continue reading
by John Jerome I want to share a quick story. A good friend of mine who is the CEO of a cool company sent me this Ted Talk the other day. As does any good CEO, he is always working … Continue reading
Some companies make the mistake of hiring a non-pro to manage their social media presence. Don’t make this mistake! Just because someone can rattle off the latest online buzz words doesn’t mean they are equipped to manage a high level … Continue reading
JBA client Illumagear officially launched its flagship product, The Halo Light, at CONEXPO 2014, the construction industry’s top trade show. A few highlights resulting from proactive marketing and PR: Illumagear realized overwhelmingly positive feedback from attendees, resulting in hundreds of … Continue reading
