Yearly Archives: 2015

Fall/Winter Ripe for PR Campaigns

by Jeff Denenholz Labor Day marks the approach of several important holiday events and traditions that PR professionals can leverage for unique yearly campaigns.  Yes- I’m talking about capitalizing on Halloween, Thanksgiving, Christmas/Kwanza/Hanukkah and New Year’s to create theme-based PR … Continue reading

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The Formula for Success

by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading