by Karen Bruhn Recently I met with a company’s newly hired marketing director. She was telling me that the previous week she had managed to get a new product press release out with little to no notice. She seemed … Continue reading
by Lindsay Sydenham The online networks are growing faster than radio, television, cell phones and the internet. Below are a few examples of some of the basics you should be doing to take advantage of this rapidly expanding universe. Let’s … Continue reading
by Doug Hanhart You know that feeling of unlimited potential when you start a new job? How everything seems simple before you understand the entire situation, how free it feels to have a high-level view of the landscape before you … Continue reading
by John Jerome So, what do you want to be when you grow up? Some us made that decision and some of us just accepted what came along. In life, those that make a conscious decision to do something find … Continue reading
by Alexis Ravey Though marketing best practices may bend editorial rules, copy should still be correctly written to promote readability through clarity, conciseness and consistency. Readers will understand your message a lot more clearly without stumbling on sentences that don’t … Continue reading
by Dave Watts What are the most critical sales tasks your organization needs to address if your business is to succeed? For the last four years, I have worked extensively with startup and early-stage companies and have spent countless hours … Continue reading
by Lisa Brandli PR is an essential component of your overall marketing communications program. Successfully implemented, PR delivers your organization’s key messages through the media – a powerful third-party endorsement that, done right, can also help boost your bottom line. … Continue reading
by John Jerome There was a time when the industry was filled with ad agencies, graphic design firms, typesetters, and other specialty marketing firms. Full-service firms also existed, offering all of these services under one umbrella, waiting to deliver should … Continue reading
by Lindsay Sydenham Last year came and went and 2013 is here to stay! Using social media effectively is more important than ever before. Popular social networks, such as Twitter and Facebook, are stronger than ever, newer networks, such as … Continue reading
