Monthly Archives: August 2016

Investing in Advertising: How to get the most bang for your buck

by John Jerome The buying habits of Americans have changed dramatically over the past few years. Now they search before they buy.  Search Engine Optimization (SEO), along with Search Engine Marketing (SEM), are two essentials in any corporate advertising strategy. … Continue reading

We’re not in Kansas anymore

by Karen Bruhn The two things in life that are givens are death and change. My business, marketing, is undergoing the biggest change in history, at least that I’ve ever experienced. It used to be a simple process, produce a … Continue reading