by John Jerome
I want to share a quick story. A good friend of mine who is the CEO of a cool company sent me this Ted Talk the other day. As does any good CEO, he is always working to be better at his job. He said this is one of the best Ted Talks he’s ever heard and as it turns out, it’s one of the most popular. So I watched, and got my nose a bit bent. I called him and said “THIS IS THE FOUNDATION OF MARKETING, I’VE BEEN TELLING YOU THIS FOR YEARS!!!!!” He said, “I know but now that someone else has said it too, I get it”. Ughhhhh!
Since I can’t say it any better, even though you know I try, take a watch if you want to understand the difference between the great and all the others.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
Enjoy!