Tag Archives: public relations

The Value of Relationship Marketing

by John Jerome I was reading a blog the other day and came across some very interesting facts about Relationship Marketing.  In case you’ve been living under a rock for the past ten years, relationship marketing employed using a drip marketing … Continue reading

The Formula for Success

by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading

What a show!

JBA client Illumagear officially launched its flagship product, The Halo Light, at CONEXPO 2014, the construction industry’s top trade show. A few highlights resulting from proactive marketing and PR: Illumagear realized overwhelmingly positive feedback from attendees, resulting in hundreds of … Continue reading

PR Translates to Sales Leads

by Lisa Brandli Gotta love it when a client shares that multiple sales leads – and leads that have immediately translated to product orders – are the direct result of PR. How? After distributing the press release announcing the new … Continue reading

Why Marketing is Like a Thanksgiving Dinner

  by Karen Bruhn Recently I met with a company’s newly hired marketing director. She was telling me that the previous week she had managed to get a new product press release out with little to no notice. She seemed … Continue reading

PR: How to Effectively Work with the Media

by Lisa Brandli PR is an essential component of your overall marketing communications program. Successfully implemented, PR delivers your organization’s key messages through the media – a powerful third-party endorsement that, done right, can also help boost your bottom line. … Continue reading