Tag Archives: ad agencies

The Value of Relationship Marketing

by John Jerome I was reading a blog the other day and came across some very interesting facts about Relationship Marketing.  In case you’ve been living under a rock for the past ten years, relationship marketing employed using a drip marketing … Continue reading

We’re not in Kansas anymore

by Karen Bruhn The two things in life that are givens are death and change. My business, marketing, is undergoing the biggest change in history, at least that I’ve ever experienced. It used to be a simple process, produce a … Continue reading

The Formula for Success

by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading

Why Marketing is Like a Thanksgiving Dinner

  by Karen Bruhn Recently I met with a company’s newly hired marketing director. She was telling me that the previous week she had managed to get a new product press release out with little to no notice. She seemed … Continue reading

Own Your Position

by John Jerome So, what do you want to be when you grow up? Some us made that decision and some of us just accepted what came along. In life, those that make a conscious decision to do something find … Continue reading

Do you remember typesetters?

by John Jerome There was a time when the industry was filled with ad agencies, graphic design firms, typesetters, and other specialty marketing firms. Full-service firms also existed, offering all of these services under one umbrella, waiting to deliver should … Continue reading