by John Jerome I was reading a blog the other day and came across some very interesting facts about Relationship Marketing. In case you’ve been living under a rock for the past ten years, relationship marketing employed using a drip marketing … Continue reading
by Karen Bruhn The two things in life that are givens are death and change. My business, marketing, is undergoing the biggest change in history, at least that I’ve ever experienced. It used to be a simple process, produce a … Continue reading
It’s an old idea. Literally the word brand means “to burn”. In the old West and elsewhere it was a way to mark property or ownership. In some cases, a brand was a mark intended to convey quality, a recognized … Continue reading
by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading
by John Jerome I want to share a quick story. A good friend of mine who is the CEO of a cool company sent me this Ted Talk the other day. As does any good CEO, he is always working … Continue reading
JBA client Illumagear officially launched its flagship product, The Halo Light, at CONEXPO 2014, the construction industry’s top trade show. A few highlights resulting from proactive marketing and PR: Illumagear realized overwhelmingly positive feedback from attendees, resulting in hundreds of … Continue reading
by John Jerome So, what do you want to be when you grow up? Some us made that decision and some of us just accepted what came along. In life, those that make a conscious decision to do something find … Continue reading
