by John Jerome I was reading a blog the other day and came across some very interesting facts about Relationship Marketing. In case you’ve been living under a rock for the past ten years, relationship marketing employed using a drip marketing … Continue reading
by John Jerome The buying habits of Americans have changed dramatically over the past few years. Now they search before they buy. Search Engine Optimization (SEO), along with Search Engine Marketing (SEM), are two essentials in any corporate advertising strategy. … Continue reading
by Karen Bruhn The two things in life that are givens are death and change. My business, marketing, is undergoing the biggest change in history, at least that I’ve ever experienced. It used to be a simple process, produce a … Continue reading
It’s an old idea. Literally the word brand means “to burn”. In the old West and elsewhere it was a way to mark property or ownership. In some cases, a brand was a mark intended to convey quality, a recognized … Continue reading
by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading
by Jeff Denenholz I recently had the pleasure to conduct a JBA PR workshop at Impact Hub Kirkland for a group of entrepreneurs involved with a startup. The discussions focused on a broad range of topics ranging from What is … Continue reading
by John Jerome I want to share a quick story. A good friend of mine who is the CEO of a cool company sent me this Ted Talk the other day. As does any good CEO, he is always working … Continue reading
Some companies make the mistake of hiring a non-pro to manage their social media presence. Don’t make this mistake! Just because someone can rattle off the latest online buzz words doesn’t mean they are equipped to manage a high level … Continue reading
JBA client Illumagear officially launched its flagship product, The Halo Light, at CONEXPO 2014, the construction industry’s top trade show. A few highlights resulting from proactive marketing and PR: Illumagear realized overwhelmingly positive feedback from attendees, resulting in hundreds of … Continue reading
