by John Jerome I was reading a blog the other day and came across some very interesting facts about Relationship Marketing. In case you’ve been living under a rock for the past ten years, relationship marketing employed using a drip marketing … Continue reading
by John Jerome The formula for success is easy- Take a great product, know your market and play it well. Here is another example of how we drive our clients’ success and how you should think about marketing. Lensbaby CEO, … Continue reading
JBA client Illumagear officially launched its flagship product, The Halo Light, at CONEXPO 2014, the construction industry’s top trade show. A few highlights resulting from proactive marketing and PR: Illumagear realized overwhelmingly positive feedback from attendees, resulting in hundreds of … Continue reading
by Lisa Brandli Gotta love it when a client shares that multiple sales leads – and leads that have immediately translated to product orders – are the direct result of PR. How? After distributing the press release announcing the new … Continue reading
by Karen Bruhn Recently I met with a company’s newly hired marketing director. She was telling me that the previous week she had managed to get a new product press release out with little to no notice. She seemed … Continue reading
by Lisa Brandli PR is an essential component of your overall marketing communications program. Successfully implemented, PR delivers your organization’s key messages through the media – a powerful third-party endorsement that, done right, can also help boost your bottom line. … Continue reading
