by Lisa Brandli Gotta love it when a client shares that multiple sales leads – and leads that have immediately translated to product orders – are the direct result of PR. How? After distributing the press release announcing the new … Continue reading
by Karen Bruhn Recently I met with a company’s newly hired marketing director. She was telling me that the previous week she had managed to get a new product press release out with little to no notice. She seemed … Continue reading
by John Jerome So, what do you want to be when you grow up? Some us made that decision and some of us just accepted what came along. In life, those that make a conscious decision to do something find … Continue reading
by Lisa Brandli PR is an essential component of your overall marketing communications program. Successfully implemented, PR delivers your organization’s key messages through the media – a powerful third-party endorsement that, done right, can also help boost your bottom line. … Continue reading
by John Jerome There was a time when the industry was filled with ad agencies, graphic design firms, typesetters, and other specialty marketing firms. Full-service firms also existed, offering all of these services under one umbrella, waiting to deliver should … Continue reading
