Some companies make the mistake of hiring a non-pro to manage their social media presence. Don’t make this mistake! Just because someone can rattle off the latest online buzz words doesn’t mean they are equipped to manage a high level social media campaign for your company.
In today’s world, social media is a driving force in brand awareness and sales. Your company’s marketing strategy and position needs to be reflected in your online presence. The power of good social media keeps you front and present with clients, opportunities and the press in a way that engages them, creates an ongoing relationship and provides value. On the flip side, if not managed properly, it can cause great damage to your company’s overall perception.
A social media expert can help you discover the best strategies for finding, reaching and messaging the target demographics that matter most to your business. Social Media isn’t a marketing silo but rather an important part of your marketing and sales team and should be a strategic part of reaching corporate goals. JBA clients say our expert Social Media team has shown greater value in 30-40 hours per month than their full time internal social media directors. Know how pays off.. are you getting the returns?