by Jeff Denenholz
I recently had the pleasure to conduct a JBA PR workshop at Impact Hub Kirkland for a group of entrepreneurs involved with a startup. The discussions focused on a broad range of topics ranging from What is PR to starting PR programs with and without resources.
Below are some key takeaways for all startups to consider:
1. Startups can leverage PR from the very beginning- As Impact Hub Kirkland General Manager John Sechrest noted, startups go through a number of early stages prior to launching a product or service. These include Lean, Acquisition and Retention. PR and social media content can play a vital role to help generate “buzz” leading up to launch.
- Lean Stage- Build awareness and define problem
- Acquisition Stage- Provide Call-to-Action and secure customers
- Retention- Retain customers and attract prospects
2. Startups without resources can sometimes leverage in house resources to create press releases and customer stories, hire an intern or full time person, or contract with a consultant or an agency. Media relations will likely required specialized PR services.
3. PR ROI is contingent on integration with sales and marketing campaigns—PR provides third party validation and can often open opportunities and assist in closing a sale.
I look forward to conducting more PR workshops next year and would encourage anyone involved with a startup to join us.