Are You Maximizing Your Online Marketing Effort?

DATE 11-14-13        SHARE Share on Twitter Share on Facebook Share on LinkedIn

by Lindsay Sydenham

The online networks are growing faster than radio, television, cell phones and the internet. Below are a few examples of some of the basics you should be doing to take advantage of this rapidly expanding universe.

Let’s use one forum, LinkedIn, this social media site is geared towards professionals, it continues to grow as one of the best networking tools for companies and professionals online. As of June 2013, LinkedIn reported that more than 225 million people use the social networking site.

The use of social media is fast becoming table stakes in the professional arena. Not having a social media presence is like a company not having a website. The fact is: people and companies are “Googling” you and doing research about you. If you don’t take control of your online presence, what will they find?

Here are a few things that you can do to maximize your LinkedIn presence:

  1. Join Groups: Are you establishing yourself, and your business, as an expert in industry-related groups on LinkedIn? Join groups and participate in discussions to showcase your knowledge and expertise.
  2. Thank Your Clients: LinkedIn is the perfect venue to publicly highlight your clients and to thank them for their business. Use multi-media to highlight client projects and be sure to tag your clients in posts so they see your digital shout out.
  3. Ask For Recommendations and Endorsements: Don’t be afraid to ask colleagues and valued clients to recommend or endorse you on LinkedIn. These recommendations help speak to your expertise and knowledge in your field.
  4. Utilize the Introduction Feature: Look for other professionals on LinkedIn who you would like to network with. If you find someone, who i­s a second connection, send an Introduction Request to your connection in common and ask to be introduced. This is a great way to meet new people.

If you need some help with your social marketing strategy or even have a question, email us or give us a call at us at 425.785.4900.

For more information about how you can maximize your LinkedIn presence, please contact Jerome, Bruhn & Associates, www.jeromebruhn.com