JBA client Illumagear officially launched its flagship product, The Halo Light, at CONEXPO 2014, the construction industry’s top trade show. A few highlights resulting from proactive marketing and PR:
- Illumagear realized overwhelmingly positive feedback from attendees, resulting in hundreds of new sales leads
- Engineering News-Record (ENR), one of the top trade publications in the construction industry, named The Halo Light as one of the top new products to watch.
- Illumagear CEO Max Baker and Chief Product Officer Andrew Royal were featured as part of a live media broadcast feed: http://www.forconstructionpros.com/video/11327402/video-illumagear-halo-light-lets-workers-see-and-be-seen
- High interest from industry trade press who visited the Illumagear booth, who plan to include The Halo Light as part of new product coverage in their respective publications.